5 Reasons Your Business Should Start Using Google Hangouts

5 Reasons Your Business Should Start Using Google Hangouts

Google is quickly becoming rather infamous for launching new programs then casting them aside as soon as the mood changes. Witness Google Wave, Google Buzz and now Google Reader. (I’m still ticked about this one!) Despite many predictions of a similar fate for Google , Google Hangouts, their latest wonder-app, might just save the collective Google bacon.

Google Hangouts – So what is it exactly?

The short version is that Google Hangouts are a good way to connect with other people via a live video chat, one that can be recorded and used in various platforms and in many different ways. Joined at the hip to your Google account, a hangout is extremely simple to launch, and it has a goldmine of interesting features for marketers. You can host a hangout with up to ten other people, and many more can view live at your YouTube channel, Google page, or a web page. Google records the whole affair, and sends a YouTube URL to you after you’re done, that you can then easy use in your marketing in a number of ways.

Marketing with Google Hangouts

There are oodles of ways to integrate Google Hangouts into your marketing. Listed below are 10 ways people are finding effective.

  • Webinars – A free alternative to expensive webinar systems such as GoToWebinar.
  • Conferences – Setup shop at any conference you are attending and share the event!
  • Meetings – Hold virtual meetings in an informal, yet immediate venue.
  • Product Launches – Create a buzz to help your product launch gain attention.
  • Interviews – Capture interviews with others on the fly with Google Hangouts!
  • Product Demos – Show people what you’ve got, live and in person!
  • Virtual Press Conference – Share newsworthy items via Hangouts.
  • Live Streaming Events – Many marketers are now using Google Hangouts as their own live TV station, broadcasting weekly shows.
  • Q & A with Customers – Learn what your customers want and need easily. Great trust builder!
  • Podcast from your Hangout – Making a Podcast to share through iTunes is incredibly easy to accomplish.

If you’re not using Google Hangouts as an element in your marketing mix, you’re totally losing out on a great chance to engage with your audience in a more intimate, immediate way.

Posted on: 06.27.14