An Overlooked Search Engine: Bing

When it comes to online search engines, Google remains king. Microsoft isn’t pleased with this. That is why the company launched Bing in 2009, its own search engine and a direct competitor with Google. Since then, Bing has gone the way of most Google-search competitors: It’s mostly an afterthought when computer users need to search the web. Most searchers still use Google for this task. However, that doesn’t mean that Bing offers nothing for computer users. In fact, Microsoft did a lot right with Bing, and the search engine offers plenty of appealing features that users shouldn’t dismiss.

Taking Another Look at Bing

When searching on Bing, you get more information about your search results then you do with Google. Bing features a navigation panel on the left that enables users to focus their search effortlessly. In addition, it organizes search results into logical categories, making it easier to find quick answers.

Bing Goes Beyond Search Results

Bing also brings more than just search results. Say users search for websites about pop star Lady Gaga. Bing will also bring up Lady Gaga’s newest videos. For users hunting for a flight out of town, Bing beats Google easily. The search engine incorporates something it calls Farecast Technology in its Bing Travel site. This lets users quickly locate the cheapest airfare to specific destinations.

Bing Video Search Shines

When you are searching for videos, Bing is ahead of the game. Users can specify their desired length, size, and resolution. One other impressive feature is that by just hovering over a video, you can enjoy a preview of it.

These are some of the reasons why computer users shouldn’t be so quick to ignore Bing. Yes, Google remains the go-to player with regards to search engines. But that doesn’t mean that it’s the only good option today.

Posted on: 04.25.12