How to Optimize Your Facebook Page for Mobile Devices

How to Get Your Facebook Page Mobile Ready

Since millions of people are making Facebook a frequent daily stop, and over 50 percent of them are using a mobile device for it, perhaps it’s wise for us to take a look at how our Facebook business page is being presented to the public. If you need more coaxing, now some 79% of smartphone users use their phones to go shopping, with 74% making a purchase as a result. Since Facebook creates a mobilized version of your Facebook page, you might have thought that’s all there was to it. Would that were so! Let’s take a look at some things you ought to be aware of.

First see how your Facebook Page shows up on a mobile device

Facebook will condense your Page into elements in the following order: Timeline, Recommendations and Check-ins, Photos and your most recent post. Since there are a number of ways we can make our pages look, this isn’t always so with a mobile device.

A few ways to help optimize your Facebook Page

  • Keep in mind that you have far less time and space on Mobile to acquire the attention of your visitors. Take pains to use smaller, eye-catching photos, and also to not mince words! Be brief and direct in your text and particularly any calls to action.
  • “Pin” a post you want to show up first in your mobile timeline, as this will ensure it does.
  • Log into your Facebook page from a mobile device and see that your important information is not only there but correct. You need people to be able to find you! This can be accomplished using “Facebook Nearby”.
  • One way to improve social word of mouth is to stimulate check-ins from your location. This makes a big difference with Facebook.
  • Engage with your visitors while you’re on your mobile device, and this is not just convenient for you, but helps you stay on top of activity on your page easily.

Posted on: 08.13.14