PowerPoint: Keep a Captive Audience

PowerPoint presentations are the vacation slide shows of the business world: we’ve all sat through uninteresting ones that seemed to last forever. But there are several tips that you can follow to prevent making a PowerPoint presentation that bores your co-workers. This is important: You create PowerPoint presentations to spread your message, promote products and achieve results. You can’t make this happen if no one’s paying attention to them.

Don’t Forget Creativity

PowerPoint is very easy to use, but this doesn’t mean you should be lazy where creativity is concerned. Try to come up with imaginative ways to make your slides more unique. Maybe use a memorable quote that pertains to your subject, or use a mnemonic device to help retention. Don’t just put a bunch of slides up that have bullet points on them.

Rather, use the opportunity of having a visual aid to enhance your presentation. That is the benefit of using PowerPoint; to help memory retention through visual stimulation.

Come with Solutions

You’ll also want to come armed with ways in which your company’s employees can improve these sales numbers. Another mistake of many PowerPoint presentations: they offer information. But they don’t provide useful strategies for how employees can use that information to improve the company’s performance.

If your PowerPoint presentation shows that sales are down, be sure you follow up with your own belief on why sales have decreased and what the company can do to boost them. If sales are up? Provide information on how your company can preserve its momentum.

Don’t Get Too Fancy

While you should be creative when you make your slides, don’t opt for all the bells and whistles. A frequent mistake managers make is using unnecessary graphics and pictures, thinking this pop of color will draw the attention of the audience. What it usually does is distract. Additionally, many people simply read their slides to the audience, this is unnecessary and can bore, if not annoy, the audience. They will just read your points. Instead, focus on the most significant item and go in depth. Otherwise you could have just emailed the presentation to them and saved your breath.


Posted on: 07.13.12