The Coming Of Holograms

Much of the technology we use everyday seems like it was from a science fiction movie a few years ago. Think about it, tablets, smartphones, e-readers, all of these technologies changed the way we operate on a daily basis. So what is next step in the realm of technology? Ben Kunz, a writer for Bloomberg Businessweek, predicts that holograms are on their way.

Apple and holograms

Kunz believes that our Apple devices will soon display interactive holograms, similar to what Robert Downey Jr.’s character was able to utilize in the movie The Avengers. This prediction is not based solely on the conjecture of one man. It is based on some recent Apple patents and acquisitions. As well as the intense competition in the tablet industry must not be over looked. Apple is going to need to take a daring step soon to stay ahead of its competitors. Will that step be holograms?

Apple’s plans

Apple’s hologram idea might include coordinating a forward-facing camera and sensor that track the location of viewers’ eyes with a screen that can create beams of light at different angles. With this technology, each viewer’s eyes would receive a different angle of the image. This would create realistic-looking holograms.

The future of 3D?

One of the biggest challenges behind 3D holograms is that so far they have failed to really inspire consumers. Look at how 3D TV sales have been sluggish. Even game systems, like Nintendo’s 3DS handheld system, which doesn’t require any special glasses, haven’t been selling well. So what would persuade Apple to dive into this market? Well, Apple has a history of taking ideas other people are battling with and making them thrive. Think about when Apple took the idea for the mouse from Xerox, made it more efficient, and sales increased. The idea then is that Apple normally takes what other companies have done with 3D technology and make more realistic holograms that will enchant consumers.


Posted on: 12.07.12