The Live Chat Trend

If you want a simple way for customers to get a hold of you, live chat is definitely worth looking into. With it, your clients can go right to your website and chat directly with an individual to get their questions answered. This can be very hassle-free for them.

Anyone home?

Recently, Ivana Taylor wrote an article for the American Express OPEN Forum about live chat and how it will make a company more available to consumers. Have you ever walked around a department store looking for an employee to answer your question? It’s annoying. With live chat, your customers won’t have that encounter when visiting your website. They can ask you a question and get the response right away.

Live chat apps

Taylor advocates four live chat tools for business owners. These tools all have two things in common: They’re effective and they’re cost-effective, making them perfect for cash-strapped small businesses. Olark’s live chat tool is an easy app that will give your customers the ability to directly connect with your company. It’s easy to deploy and maintain. It doesn’t, though, come with a lot of extras. That might be fine for many small businesses, but for those who need a bit more power, Taylor recommends, SnapEngage, and LivePerson. These chat tools allow business owners to use chat on mobile device and see what pages customers were checking out when they clicked on chat.

The trend

Live chat has developed into a recent trend as it can put companies ahead of their competitors. It can help small business owners win the confidence of clients and build long term relationships with them.


Posted on: 12.12.12