Thought about Using Vine for Short, Sharable Videos?

How to Use Vine in Your Small Business Marketing

Ever thought of using Vine for brief, sharable videos for your business? If not, you definitely should. Creating these videos is probably already within your skill set and technology, as many are simply using their smartphones and publishing these by the boatload.

So what is Vine?

So, in case you’ve not yet delved into just what Vine is and just what it can do on your behalf, here’s the short version: Vine is a video sharing platform on Twitter that allows you to create and upload 6-second videos to Twitter. So what good is a 6-second video, you ask? Well, a lot of good! Check out how a few companies are using Vine videos to further their brand, promote their products, and otherwise promote their business: RedVines, Urban Outfitters and Nintendo.

These companies found a way for videos to help further their brand, promote their products and , and promote their businesses in different ways. They already know this service, which is trending very hot right now, can do for them. One of the major attractions of a service like Vine is that getting your content in front of people is getting harder and harder as people are less willing to take the time to read. Consumers are less eager to read, so a 6-second video is just what the doctor ordered, and you’d be impressed at a few of the ways people are using Vine. As reported by, businesses are making use of them to introduce new employees, announce events, give an insider’s look into the business, and in some cases creating short commercials to show off their latest product or service. offers even more innovative options to use Vine. Some of these include:

  • Recording customer testimonials
  • Recording short introductions from the company principals
  • Real estate professionals are using Vine to offer a (quick) virtual tour of new listings
  • Restaurants are broadcasting daily specials. Picture a scrumptious plate overlaid with the link, “Click to Smell”, that takes them to the reservation desk. Lots of possibilities here!
  • Businesses are using Vine to present stunning after and before pictures

The only limit here is your imagination! You can do something positive for your business today if you take action. Get going with Vine today!

Posted on: 07.16.14