Why learning about your Twitter followers matters

Amassing a big group of Twitter followers isn’t overly difficult. Inspiring these followers, though, to actually buy the products that your company offers, though, is a much more challenging task. Even more difficult? Persuading these followers to spread the word about your business among their neighbors and family members. Fortunately, the Small Business Trends Web site offered a useful strategy that business owners can utilize to build more engaged Twitter followers.

Know Those Followers

The key, according to Small Business Trends, is for businesses to learn as much as possible about their Twitter followers. Luckily, as the story points out, there are plenty of programs — BirdSong, KnowYourFollowers and SalesForce Marketing Cloud — that supply business owners with valuable information about their Twitter followers.

What You’ll Learn

This software analyzes your Twitter followers to give you tons of valuable information: They can tell you where your followers live, where they work, what other Twitter accounts they follow and even how old they are. Knowing this info can help you create a Twitter account that more accurately addresses their needs and wants.

Why You Need To Know

If you know more about your followers, you can tailor your Twitter account to better serve their desires. This allows you to post messages and offers that your followers are usually more apt to respond to. Which, obviously, is the end goal of social media advertising.

Posted on: 08.01.14