Why Yelp Still Matters  

Why Yelp Still Matters

You might be of the opinion that Yelp is now old school, and it’s no longer relevant anymore. You would be wrong.

If you’ve got a local business, Yelp is more important than ever before for the marketing and reputation of your business, just in case you don’t believe us, just ask the competition! We’d like to present you with a ton of reasons why your business should bother with Yelp. We hope it opens your eyes with regards to the opportunity that is still found on Yelp. Here goes!

A bunch of reasons to use Yelp

  • 90 percent of Yelp users report that reading positive reviews affects their purchasing decisions and the lion’s share of these reviews are written.
  • 93 percent of people who search review sites usually go shopping at the businesses for they investigate.
  • There is an average $8,000 increase in annual revenue for businesses that use Yelp.
  • There is another $23,000 increase in revenues for businesses that make use of Yelp advertising.
  • 77 percent of Yelp users state that they have a renewed and more concentrated customer service initiative after using Yelp.
  • In spite of these numbers, a full 87 percent of small businesses have yet to incorporate Yelp.
  • Reviews from your guests that praise your “customer service” in their review are far more likely to make those coveted 5 star reviews.
  • Each star results in a 5-9 percent leap in revenues.
  • Yelp favors small businesses over the McDonalds of the world.
  • Yelp’s fantastic new “Call to Action” button delivers customers directly from your Yelp page to your site where a transaction can occur.

Yelp is far from over in the online review space. It still offers a tremendous opportunity for small business. As huge numbers of online shoppers research online reviews and base their buying decisions on them, it is fiscally irresponsible to not use such a great site for positive feedback about your brand. Yelp also offers you the chance to engage with consumers you seek to attract in a substantial and tangible way.

Posted on: 09.26.14