Your Business’ Website: It’s Time to Do Some Spring Cleaning

Your Business’ Website: It’s Time to Do Some Spring Cleaning

Just like your home, your small business website also requires a yearly spring-cleaning. It’s very easy to let things slip, and the results of that could be a decline in traffic, reputation and consequently sales. This is a rather insidious way for you to lose traction with your website, as you don’t immediately see it occurring. But it’s very real, and will have very real results.

So in the spirit of prevention, here are 5 ways you can make a positive change in the way your sites appear, operate and prosper.

  1. How quick do your pages load? – You have under 10 seconds to load your page or most people will exit and head elsewhere. Some reasons for slow loading pages are too many images, pages built mostly with Flash, and errors in your site code. This really is something you want to check on, as Google will punish your site in the search rankings if your pages take a long time to load.
  2. Old products, programs, links lurking – You should definitely remove any old product, programs and links that are no longer applicable. Nothing says your page is stale and dated more than your PDF download from 2008 that’s not only dated but unavailable. Dead links and 404 pages don’t help your search rankings, either.
  3. Old content and images – Likewise cull out stale, no longer relevant content and images. Your old pictures from the company picnic in 2007 might not be what we might term fresh content, which is what folks and search engines both want!
  4. Social media – Make sure that your social media buttons not only link to your current social media sites, but that you are up-to-date with them. Pinterest and Instagram are later entries that may not be displayed with your social buttons.
  5. Fresh content – Nothing will help as much as fresh, updated content, consisting of posts, videos, audios, and images. If you’ve got posts on the first page of your blog that are over the age of a month, you may want to rethink your content strategy.

Break out your virtual broom and start sweeping. Your visitors will thank you!

Posted on: 04.23.14